for more money) if they use the search engine. I want to put more focus on the search engine, having noted in previous tests that visitors are arriving at a multi-product website shop more and more significant (i.e.I would have translated these into Swedish + changed places with the search engine. On the critical surface of the page, you’ll find link titles such as “Buy now, pay later”, “Gift cards” and “Click & collect”.Throughout the page, there’s mixed language content (English and Swedish).The images have a maximum width of 990px, which limits our visual experience.
The image below is from a laptop, and as you can see, there’s still a lot of space on both sides that haven’t been used to elevate the feel of H&M´s fashion.They can also identify where I’m located by checking my IP and redirecting me to the proper website – so I can get started more quickly.Ī lot of work has been done to bring forth the H&M style with photographic material, but they fail to use the whole width of the page.
A smarter solution would be to redirect the visitor automatically to the Swedish page since it’s quite clear that this is the site I wish to land on (hm.se). There, I need to look up Sverige/Sweden on the list of countries to get to the Swedish landing page. To find the H&M website, we’ll start by googling “HM.”Īlternatively, we can scroll over to “hm.se” (in Sweden):īut what happens when you go to hm.se? You’re redirected to.
#H AND M AD FAIL HOW TO#
The customer’s journey How to starta a streamline journey to purchases Swedish clothing giant H&M has poured millions into e-commerce strategy to increase profitability in the long term – but how well is it working? We’ve made a quick analysis and looked more closely at the outcome of their investment. An ecommerce checkout failure and how to solve it.
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